Guest post: Dr. Jonathan Shainhouse.
Do you rush to whiten your teeth every time you’ve got a big date or an important business meeting? Do you ever worry you might be whitening your teeth too often? There is a way to keep your beautiful white smile, but you may not have tried it yet. Here are some of the most common myths and misconceptions about whitening that I hear from my patients:
Myth: Over-whitening will lead to super-white teeth.
Fact: Over-whitening can cause your teeth to look chalky or gray, and sometimes to have uneven bands of color. It can also permanently damage your tooth enamel. Everyday living will cause some discoloration to re-appear, but over-use of whitening systems is a real concern.
Myth: Whitening is completely safe to as long as it’s done at the at the dentist’s office.
Fact: You’ll probably be surprised to learn that most professional and in-home whitening treatments can damage your teeth whether it’s the first time or the fifth time. It turns out, those trays, strips and gels aren’t just inconvenient and awful tasting. Most teeth whiteners take a long time to soak into your teeth, and must use high concentrations of acidic hydrogen peroxide to be effective. The initial whitening you see is actually created by dehydration of your tooth enamel. Continuous overexposure of your enamel to hydrogen peroxide over time can lead to your enamel becoming brittle and porous. It’s that porosity – the dehydration to your tooth enamel – that causes your teeth to feel painfully sensitive after whitening.
Myth: It’s impossible to whiten without getting some tooth sensitivity.
Fact: This used to be true. Our DUAL foam technology penetrates enamel much more quickly, so we can use 100 times less peroxide concentration than other over-the-counter products. You get shorter, smaller bursts of whitening agent that is safe to use over a longer period of time. This technology also keeps teeth hydrated, which further lowers the risk of sensitivity and damage.
Myth: Bleaching is the only way to get rid of teeth staining.
Fact: You wouldn’t try to clean your clothes using just bleach. That’s why it’s important to also use the oral detergent that’s included with the Love That White Smile whitening system because it leaves teeth noticeably cleaner. While some stains can only be removed by a dental professional, this cleaning agent penetrates below the tooth surface for whitening beyond what hydrogen peroxide can do on its own. And unlike most toothpaste, it is non-abrasive so it won’t scratch enamel, veneers or crowns.





Remember we said we’d soon have something exciting to share with you? Well, this is it:
One of the questions we hear a lot is, “Why use
Every beautiful bride and handsome groom looks forward to showing their treasured wedding photos over a lifetime. At first, they’ll likely be featured on a sidetable or the mantelpiece and, later on, be shared with children and grandchildren. Of course, fashions change over the years and the wedding attire, however chic and fashionable at the time, will become the source of much mirth. We know that and expect it and usually laugh over how funny we looked “back in the day.” One thing we don’t want to appear “funny” though is that happy wedding day smile!
Did you know that, since you were a newborn, you’ve been programmed to recognize and respond to a smile? Babies will ignore or turn away from a scowling face, but respond with joy to a smiling face. They can even tell if a smile is “genuine” or not and will respond differently to a half-hearted smile than a full one.






Love That White Smile and Top Dentists have teamed up to share the smile love with our “Who Makes You Smile” photo contest starting on January 30th and ending on February 24th for a chance to win an all expense paid trip to New York City, a professional teeth whitening and a photo session with the one who makes you smile.
In addition, there are daily prizes and chances to win Love That White Smile’s revolutionary teeth whitening foams.
Check out more information about the contest at http://www.topdentists.com/smile/